USWNT Sets Viewership Record
The U.S. Women’s National Team’s clash with the Netherlands in the 2023 FIFA Women’s World Cup has shattered records, cementing its status as the most-watched group stage match in the history of the tournament, both in English and Spanish-language TV broadcasts.
The riveting encounter not only captured the hearts of fans but also drew an impressive TV audience. On FOX, the match drew a staggering 6,429,000 viewers, setting a new record for the most-watched Women’s World Cup group stage telecast ever on U.S. English-language television. However, the success of the match extended beyond traditional TV, as it also became the most-streamed Women’s World Cup group stage match in FOX Sports history, with an average-minute audience of 196,938 and a peak of 8,451,000 viewers across FOX platforms.
The excitement and anticipation for the match were mirrored in the Spanish-language broadcast, with the match attracting a remarkable Total Audience Delivery (TAD) of 1.51 million viewers across Telemundo, Peacock, Universo, and Telemundo streaming platforms. This historic viewership number made it the most-watched Women’s World Cup group stage match in Spanish-language history and the second-largest audience, regardless of stage.
The digital world was also abuzz during the USA-Netherlands showdown, with the match becoming the most-streamed Women’s World Cup group stage match in U.S. media history. An Average Minute Audience of 244,000 viewers tuned in, highlighting the immense popularity and appeal of women’s soccer on digital platforms.
The record-breaking viewership comes as no surprise, given the stature of the teams involved and the high stakes of the encounter. With both the USA and Netherlands boasting impressive squads and previous World Cup successes, fans from around the world were eagerly following the action.
As the U.S. Women’s National Team continues its journey in the 2023 FIFA Women’s World Cup, their performances on the field are resonating with fans worldwide, igniting a surge in interest and viewership. With the team currently tied with the Netherlands at the top of Group E, the upcoming match against Portugal promises to be another enthralling showdown that will undoubtedly captivate the hearts and minds of soccer enthusiasts across the globe.
As the tournament progresses, it is clear that women’s soccer is garnering unprecedented attention and support, solidifying its position as a major force in the sports world. The outstanding viewership numbers from the USA-Netherlands match serve as a testament to the growing popularity and importance of women’s soccer, and with each passing match, the game continues to reach new heights, inspiring a generation of young athletes and fans alike.
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